How has the internet made media creation more inclusive? - read on to discover.

In the present day, online platforms have made it significantly simpler for everyone to produce and distribute material. Formerly, producing content for a wide audience required connectivity to a collection of essential resources and funding. Presently, with making use of mobile phones and typical digital technologies, digital media content examples such as short form videos, blog posts and podcasts can be quickly made with just a couple of standard devices, in addition to reaching a large audience, extremely quickly. This has opened the door for more diverse voices, especially those who were formerly ignored by mainstream media. The head of the parent company of Guardian Media Group would acknowledge the importance of mass media using social media platforms, meaning that social media has produced a place for underrepresented communities to share their stories.

In the online media landscape, what we see online is mostly decided by algorithms which are shaped by our online habits. Each social media channel utilizes its own programmed system to propose new content and advise product that will interest the user. The types of media content examples that will be shown to a user is developed to keep people engaged. The algorithms are developed to keep individuals stimulated by recommending and boosting videos that are relevant, trendy or controversial among other users. While this level of personalisation can be convenient, it can confine the areas of media that individuals are exposed to, producing more division and predisposition among users around social issues. Those who are associated with media production, such as the founder of the fund that has stakes in Sky, for instance, would recognise the effect of social media channels in sharing new stories. Likewise, the chairman of the company that owns NBCUniversal would recognise the effects of user created material in the media landscape.

The increase of online content has totally changed what is suggested by the term mass media. Previously, mass media adhered to a hierarchical design, using a top-down media design. Usually, a small group of experts, such as newspaper editors or broadcasters, who would develop content for large audiences who mainly just consumed it. Nevertheless, these days, with the aid of the internet, the face of media has seen significant modification, making the usage and availability of media much . more accessible and interactive. With accessibility to popular social media platforms, new media examples are revealing that individuals can develop and share their own material, just as easily as they can consume it. Social media has permitted anyone to contribute to public discussions, instead of just the significant media providers therefore as a result, mass media is no longer controlled by a few huge advocates. Instead, it is spread out across millions of user stories all over the world.